Struggling to Identify Ready-to-Buy Accounts? Let's Talk Intent Data Platforms.

[davipas29]

Hello all, our sales team is spending an excessive amount of time working on leads who aren't ready to make a purchase. There seems to be a lot of discussion about intent data platforms and how they are supposed to be able to show you what accounts are currently engaged in research on possible solutions.

I'd love to cut through some of the marketing buzz. For those who have utilized one:

• Do you have an example of the largest impact on your sales cycle?
• Are there specific things to look for when vetting the vendor?
• Any big surprises or pitfalls that we should be on the lookout for?

Thanks in advance!